What Does AEO Mean?
AEO stands for Answer Engine Optimisation. It’s the evolution of traditional SEO, focused on optimising your brand and content for AI-driven search engines such as Google’s AI Overviews, ChatGPT, Perplexity, and Microsoft Copilot.
Instead of ranking pages in a list of blue links, AI systems aim to deliver a direct answer. AEO is about making sure your business becomes the answer.
What AEO Involves
- Entity optimisation: Making your brand, services, and locations unambiguous to AI systems.
- Topical authority: Creating clusters of content that clearly demonstrate expertise.
- Structured data: Using schema markup to help AI understand your content.
- Clear, concise answers: Writing content that directly answers user questions.
- Trust signals: Reviews, case studies, credentials, and real-world expertise.
AEO doesn’t replace SEO — it builds on it. Traditional SEO helps you rank in Google. AEO helps you appear in AI-generated answers across multiple platforms.
Want to Optimise for AI Answer Engines?
If you want your business to appear in AI-generated answers, Mad Hat Media can help you build a modern AEO strategy that strengthens your entity, improves your topical authority, and positions your brand as the trusted answer in your niche.
From AI‑aware content optimisation to structured data and entity building, Mad Hat Media helps businesses stay visible as search shifts toward AI-driven results.
Talk to Mad Hat Media About AEO
AEO is the future of visibility — and the brands that adapt early will dominate AI search.
