How Much Do Freelancers Charge for SEO?
Freelance SEO specialists typically charge in one of three ways: monthly retainers, hourly rates, or project-based fees. In Australia, experienced freelancers usually sit in the range of $120–$250 per hour, or $800–$3,000+ per month depending on scope, competition, and how aggressively you want to grow.
At the lower end, you’ll find basic SEO maintenance or limited-scope work. At the higher end, you’re paying for senior strategy, technical SEO, content planning, and ongoing optimisation that can move the needle in competitive markets.
Common Freelance SEO Pricing Models
- Hourly: Typically $120–$250 per hour for ad-hoc consulting, audits, or troubleshooting.
- Monthly retainer: From around $800–$3,000+ per month, depending on how many hours and deliverables are included.
- Project-based: Fixed-fee pricing for audits, migrations, or one-off optimisation projects.
When comparing freelance SEO costs, don’t just look at the rate – look at experience, clarity of strategy, and what gets done each month. A senior freelancer who focuses on the right pages and queries can often outperform a cheaper, more generic service.
Freelance SEO for Small Business from $995/mth
If you’re looking for a senior freelance SEO without agency overheads, Freelance SEO Australia provides tailored SEO services for small businesses from only $995 per month.
You get direct access to an experienced specialist, a clear plan focused on commercial intent keywords, and work aimed at generating real enquiries and revenue – not just vanity metrics.
Get Freelance SEO from $995/mth
Not sure whether you need a freelancer, an agency, or a one-off audit? Start with a quick conversation about your goals and budget, and we’ll map out a realistic next step.
