How Much Does SEO Cost for a Small Business in Australia?

For most small businesses in Australia, realistic SEO pricing typically sits between $1,200 and $2,500 per month with reputable providers. This level of investment usually covers proper technical optimisation, on-page work, content, local SEO, and ongoing strategy – the core elements needed to compete in today’s search results.

Very low-cost SEO packages (often under $1,000 per month) can be tempting, but they usually come with limitations: minimal senior input, generic tactics, little to no strategy, and a focus on volume over quality. That’s why it’s important to look closely at what’s actually included, not just the headline price.

What Should Be Included in Small Business SEO?

  • Technical SEO: Site health, crawlability, speed, indexing, and structural fixes.
  • On-page optimisation: Titles, headings, internal linking, and conversion-focused content.
  • Local SEO: Google Business Profile optimisation, local landing pages, and citations.
  • Content strategy: Keyword and topic research, content planning, and optimisation.
  • Authority building: Safe, relevant link acquisition and brand signals.
  • Reporting & strategy: Clear monthly reporting and prioritised actions.

When comparing SEO costs, ask each provider exactly what they’ll do each month, who will be doing the work, and how they’ll measure success for your business (leads, sales, bookings – not just traffic).


Small Business SEO in Australia from $995/mth

If you’re a small business looking for senior-level SEO without big-agency overheads, Freelance SEO Australia offers tailored SEO services for small businesses from only $995 per month.

You get direct access to an experienced SEO specialist, a clear plan focused on commercial keywords, and work designed to generate real enquiries and revenue – not just rankings for the sake of it.

Get Small Business SEO from $995/mth

Not sure what level of SEO investment makes sense for your business? Start with a quick conversation about your goals, current visibility, and budget, and we’ll map out a realistic 6–12 month plan.

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