How Much Should SEO Cost for a Small Business?
Most small businesses should expect to invest between $1,200 and $2,500 per month for quality SEO in Australia. This level of investment typically covers proper technical optimisation, content, local SEO, and ongoing strategy – the things you actually need to move the needle in competitive markets.
Very cheap SEO packages (often under $1,000 per month) usually don’t include enough time, strategy, or senior input to deliver sustainable results. They tend to rely on shortcuts, automation, or generic tactics that don’t build real authority or leads.
What Should Be Included in Small Business SEO?
- Technical SEO: Site health, crawlability, speed, indexing, and structural fixes.
- On-page optimisation: Titles, headings, internal links, and conversion-focused content tweaks.
- Local SEO: Google Business Profile optimisation, local intent pages, and citation work.
- Content strategy: Topic research, content briefs, and optimisation of key service pages.
- Authority building: Safe link acquisition, mentions, and trust signals.
- Reporting & strategy: Clear monthly reporting and ongoing prioritisation.
When you’re comparing SEO quotes, focus less on the label of the package and more on what actually gets done each month, who is doing the work, and how clearly they can explain their strategy for your specific business.
Small Business SEO from Only $995/mth
If you’re a small business looking for senior-level SEO without big-agency fluff, Freelance SEO Australia provides tailored SEO services for small businesses from only $995 per month.
You get direct access to an experienced SEO specialist, clear priorities each month, and work that’s focused on rankings that actually generate leads and sales – not vanity metrics.
Get Small Business SEO from $995/mth
Not sure what level of SEO you need? Start with a quick conversation about your goals, budget, and current rankings, and we’ll map out a realistic plan for the next 6–12 months.
